DRUG MECHANISM-OF-ACTION ANIMATIONS
ENGAGE WITH YOUR AUDIENCE IN A NEW WAY.
Communicating highly complex molecular, biological, and pharmacological processes can be challenging when considering the wide-ranging potential audiences including key opinion leaders, investors, stakeholders, healthcare professionals and patients.
3D Animation is the perfect medium for addressing this challenge in that it allows the concepts to be visually communicated in a dynamic, clear, and meaningful way. 3D animations can be tailored to your specific audience meaning for patients the science can be translated into easy-to-understand visualisations and for key opinion leaders, it can be communicated in a vibrant, detailed and highly accurate way.
WHAT EXACTLY IS A PHARMACEUTICAL MECHANISM-OF-ACTION ANIMATION?
A mechanism-of-action animation is used to visually demonstrate how a pharmaceutical drug works within the body at a molecular level by showing specific biochemical interactions through which a drug produces its pharmacological effect.
Similarly, mode-of-action animations show the anatomical or functional cellular changes to the body following the exposure to the substance.
Mechanism-of-action animations are usually 2 to 4 minutes in duration and in most cases are accompanied by voice-over narration. Typically they start off by introducing or describing a disease or illness by visualising the physiological origins of the disease itself. Then the pharmacological solution is introduced. The animation visualises in the required level of detail how the drug works inside the body depending on the intended audience.
The main goal of any medical animation is to leave the viewer with a clear knowledge of how disease mechanisms occur and how the drug or treatment works within the body. Also, the viewer will be able to conceptualise these processes.
WHAT ARE THE ADVANTAGES OF PHARMACEUTICAL MECHANISM-OF-ACTION ANIMATIONS?
The uses of a mechanism-of-action or any type of medical animation are very wide-ranging due to their versatile digital nature. With modern platforms and access to content, medical animation becomes an important tool in scientific communication.
For example, a single medical animation could have the following uses:
Websites: Widely sharable and engaging.
Social media: Engage and educate viewers and increase awareness and reach.
Tradeshows and conferences: Stand out in the crowd and attract attention.
Presentations and pitches: Increase engagement and attract more qualified interactions.
Education: Add value and accuracy to educational processes.
In addition, when we speak to clients, we explain that a medical animation is more than just a single digital output. The 3D models developed in the creation of the animation become valuable assets for your company. High-quality illustrations, presentation slides and other digital media can be created by utilising these 3d models.
We like to say, that if a client decides to work with NEXU to create a medical animation it is the start of a long-term, collaborative relationship.
WHAT IS THE USUAL PROCESS IN CREATING A A PHARMACEUTICAL MECHANISM-OF-ACTION ANIMATION?
Each animation is unique, but the process involved in creating each one follows the same NEXU production process. This crafted process has been developed over nearly 2 decades of experience.
PRE-PRODUCTION: This stage starts off with research and referencing where we gain a deep understanding of your science or technology. From this knowledge base we develop a detailed script and storyboard. We begin model development and begin building the assets for the animation. We also begin designing the visual styles in the animation.
PRODUCTION: Having developed the storyboard and 3D assets and models we can begin animation as detailed in the storyboard. We finesse lighting and camera moves to add a cinematic quality to the animation. We then ‘render’ process the animation to create the final still images or frames.
POST-PRODUCTION: Once the animation frames are outputted or rendered we edit them together with the voice-over narration and add in text labels or captions if needed. We colour correct and apply our post-production effects. Finally, we export the final animation output!
In conclusion, if you want to enhance your science communication, engage, and educate your audiences in a memorable and effective way and increase awareness of your product, brand or medical technology then a medical animation is for you.
Our company is led by medical animation industry pioneers with over two decades of experience working in this field.
ABOUT NEXU CREATIVE
NEXU is a team of passionate design and scientific communication specialists who create vibrant and engaging content including cinematic 3D medical animations, illustrations and interactive media.
Our internationally experienced team is comprised of digital artists, designers, technical writers, 3D animators, motion‑graphic artists and scientific account managers.
We offer free consultations if you want to discuss your needs OR to find out more about our capabilities.
Thanks for reading,
NEXU Creative
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